Are you struggling to sell your house? Do you wish for a quick sale but you just can’t seem to get a serious buyer? Well, you are not alone; countless others are in the same situation. According to the government Land Registry data, every 1 in 3 property sales fail. More than 900,000 property sellers are unable to make a sale as quickly as they’d want, while some struggle to make any at all. Add these sad stats to the widespread ignorance on how to choose the right estate agents and the house selling business earns itself a reputation of being exceptionally stressful.
While selling a house quickly may seem like an uphill task, it can be done; you only need to do things right. The property market demands change drastically, which can be quite frustrating. However, you can learn how to play with the dynamics, give the buyers what they are looking for and get your property on the frontline.
Before you prepare your house, know who you are targeting. There is an increased number of millenials aspiring to own homes, and a majority of them can actually afford it! The improving job market and the growing tech supported income have made it possible for more and more millenials to afford homes. Therefore, it is important to stage your property in a way that is appealing to your target market if you want a second call. Note that millenials are particular about open floor plans, homes with views from the balcony, backyard decks, gourmet kitchens and other amenities such as swimming pools. Feature any of these amenities on your marketing for a quick sale.
There is endless debate on whether to slightly under price or overprice in order to get your property gone in record time. However, many seem to favor the idea of slightly under pricing the property. This is because today’s buyers are extremely savvy and watch the market keenly. Therefore, they are likely to point out inflated prices and shun properties that seem to ask for more than the current market value. It is therefore important to price the property at the right or slightly lower market value to get the customers interested in the property.
Considering that there are hundreds of thousands of properties in the market, how do you make sure that the potential buyer clicks on your property instead of your neighbors? You need to set your property apart.
In this era of information overload, you do not need to overwhelm the buyers with unnecessary information. Keep in mind that buyers are using mobile gadgets to do most of their searches (as compared to PCs) so just give the necessary information. Keep it simple and straightforward.
Seasoned estate agents have some aces up their sleeves that work in any era, and may just be what you need. For starters, when creating a property profile, make sure it is accompanied by good quality images that are accessible by any device. Secondly, stage the house to make it appealing to your target audience right after you do the necessary renovations (if need be).
Real estate is all about location. If the property is in the vicinity of facilities such as good schools, hospitals, shopping malls, etc, it should feature prominently in your marketing strategy. Many buyers today want to be in specific neighborhoods where they have access to the services they need. They also want to know that they can get around easily. Therefore, when filling up the property profile, mention these facilities.
If you want to sell your house as is and within days, you should probably consider selling it for cash. This is usually the best option for buyers who are looking for the fastest way to sell property without incurring additional costs such as marketing, staging, renovations etc. All you need to do a quick research on the credible cash buyers, ask for quotes, and get the best offer. It is important to keep an eye out for frauds; due diligence is very vital here.
A lot comes into play when selling a house; you will be surprised at some of these factors that buyers consider vital. The style of the property, view the owner enjoys from the balcony, the interior and exterior features, the size and disaster preparedness are just but a few pointers. In most cases, it is advisable to work with seasoned estate agents; they know how to get the clients. Selling a house fast doesn’t seem like such a hard thing after all, does it?
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